A marketing analytics program which utilizes user defined geo-coding in addition to MSA/DMA definitions so that users can adjust campaigns on the fly and get a real-time picture of each Media outlet’s accountability. Users can drop call center data in at will for any of dozens of Call Tracking systems, or use call tracking to gauge results from Direct Response Radio, Television, Cable, Web, Mobile, Direct Mail or Print campaigns.
- Analysis Uploading
- Radio Station Directory Management
- Advertising Campaign Management
- Ad Hoc Reporting Tool